Customizing your card colors and theme | businesscards.io

Customizing your card colors and theme

Your card defaults to a clean look in our brand purple. That's fine to start with, but most people want their card to look like theirs. The design controls live in one section of the editor and you can change everything in a couple of minutes.

Pick a theme

Open your card in the editor and find the Design (or Theme) section. Themes are different layouts: some are minimal with a small photo, some are bolder with a large hero image, some are tightly compact. The preview on the right shows what each one looks like with your content.

Themes only affect layout. Your content (name, contact info, photos, etc.) doesn't change when you switch themes, so you can experiment freely. Pick one and move on.

Set your colors

There are a few color fields:

  • Primary color. The main accent on your card. Buttons, social icons, and the hero pattern pick this up. Set it to your brand color.
  • Foreground color. The color of text and icons that sit on top of your primary color (usually white or near-white).
  • Alternate foreground. Used for secondary elements where pure foreground would feel too heavy.
  • Page background. The color behind your card content (often left at white).

Each field accepts a hex code, so you can paste in your brand's exact color. The preview updates as you type.

Button style

You can choose between filled buttons (solid color, white text) and outlined buttons (transparent, with a colored border and colored text). Filled is the default. Outlined gives a lighter, more spacious feel.

Hero pattern

If you want some visual interest behind your hero photo without uploading an image, pick a hero pattern. It uses your primary color and gives the top of your card more texture.

Wallet colors

On the Team plan and above, you can set the Wallet pass background and text colors separately from the website. Look for Pass background color and Pass text color in the editor. There's also a Match pass color to brand toggle that keeps them in sync with your primary color automatically.

White-label

On the Team plan and above, you can hide the small "businesscards.io" branding at the bottom of your card. Toggle White label in the editor.

One last tip

Check your contrast. A light-purple primary on a white page background might look elegant in the editor but be hard to read on a phone outside in daylight. If you have a brand color that's very pale, consider using it as the page background and picking something darker for the primary.

Want to learn more about this feature? White-label cards →