The analytics page tells you how often your cards are being opened, where in the world the visitors are, and which cards are doing the most work. Open it from the main menu (Analytics). You need to be a team owner with an active paid subscription that includes stats.
Top-line numbers
At the top of the page you'll see four headline metrics:
- Total clicks (in range). Every interaction with your cards during the selected time range.
- All-time clicks. Same metric, but cumulative since each card was created.
- Active cards. The number of your cards that received at least one click in the time range.
- Countries reached. Distinct countries where your cards have been opened.
Time-range filter
The date filter at the top of the page controls everything below it. Choose from:
- Last 7 days (daily chart)
- Last 30 days (daily chart) — the default
- Last 90 days (weekly chart)
- All time (monthly chart)
- Custom range (pick start and end dates)
The chart granularity adjusts to the range so the chart stays readable: daily for short ranges, weekly for the 90-day view, monthly for all-time.
Top performing cards
Below the chart, your cards are ranked by clicks in the time range. Each row shows the card name, total clicks, and a link to the public profile. This is the fastest way to see which card or which person on your team is getting the most traction.
Geographic distribution
Two lists show the top countries and top cities by clicks. Geo data is approximate, derived from the visitor's IP address. It's good enough to know "most of our scans came from London this week"; it's not precise to a city block.
If you'd rather not collect any geo data, a team owner can turn the team's Geolocation tracking toggle off in team settings. With it off, we still count clicks but don't associate them with a location.
Recent activity
The last 20 clicks show up at the bottom with timestamps and click type. Useful for verifying that the QR code you just printed actually works in the wild.
Filtering by card
Pick a specific card from the card filter to scope every chart and table to that card. Switch back to "All cards" to go back to the team-wide view.